Privacy policy

This Privacy Statement clarifies The Nature, scope and Purpose of processing personal Data (“Data”) within our Online offering And related Websites, functions and Content, As well as external online presence; Like our Social Media Profile. (collectively referred to below as an “Online offering”). With Regard to the Concepts used, such as “Processing” or “Responsible,” we refer to the Definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible:
Name/Fa.: Scherer Engineering Inh. V. Scherer
Street No.: Am Huntetal 2
Postcode, City, Country: 27793 Wildeshausen
Owner: V. Scherer
Phone Number: +49 5432 688890 -4
E-mail address: info(at)estada.eu

Processing of special categories of data (Art. 9 sec. 1 GDPR):

No special categories of data are processed.

Categories of persons affected by the processing:

– Customers, prospects, visitors and users of the online offer, business partners.
– Visitors and users of the online offer.
In the following, we also refer to the persons concerned as “users”.

Purpose of processing

– Provision of the online offer, its contents and shop functions.
– Provision of contractual services, service and customer care.
– Respond to contact requests and communicate with users.
– Marketing, advertising and market research.
– Security measures.

As of: August/2019

1. Terms used
1.1. “Personal Data” is any Information relating to an identified or identifiable natural Person (‘ the person concerned ‘); Identifiable is a natural Person who is directly or indirectly identifiable, in particular by Assigning it to an Identifier such as a name, to a identification number, to location Data, to an online identifier (E.g. Cookie) or to one or more special Features It can be identified that are an Expression of the physical, physiological, genetic, psychological, economic, cultural or social Identity of this natural person.

1.2. ‘processing’ means any operation carried out with or without the aid of automated procedures or any series of operations relating to personal data. The Term goes far and encompasses virtually every Handling of Data.

1.3. The “Person responsible” is the natural or legal Person, Authority, Institution or other Body that decides alone or together with others on the Purposes and Means of processing personal Data.

2.Relevant legal bases
In Accordance With Article 13 OF the GDPR, we will inform You of the Legal Basis of our Data Processing. If the Legal Basis is not mentioned in the Privacy Statement, the following applies: The Legal Basis for Obtaining consents is Article 6 (6). 1 lit. (B) and Article 7 of THE GDPR, the Legal Basis for Processing to Fulfil our Services and Implement contractual Measures, as well as Answering Inquiries, is Article 6 (6). 1 lit. b GDPR, the Legal Basis for Processing to Fulfil our legal Obligations is Article 6 (6). 1 lit. c GDPR, and the Legal Basis for Processing to Safeguard our legitimate Interests is Article 6 (6). 1 lit. f GDPR. In the Event that vital Interests of the person concerned or another natural Person require the Processing of personal Data, Article 6 (6) serves. 1 lit. D GDPR AS the Legal Basis.

3. Changes and updates to the Privacy Policy
We ask You to check the Content of our Privacy Policy on a regular basis. We adjust the Privacy Policy as soon as the Changes to the data processing we do make this necessary. We will inform You as soon as the Changes Require a Joint action On your Part (E.g. Consent) or any other individual Notification.

4. Security measures
4.1. In accordance with Article 32 GDPR, we shall take account of the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organisational measures to ensure a level of protection appropriate to the risk; Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, ensuring availability and availability. Separation. We have Also established Procedures to ensure a Perception of Affected Rights, Deletion of Data and Response to Data exposure. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and by data protection-friendly presets (Article 25 GDPR).

4.2. Security Measures include, in particular, the encrypted Transfer of Data between Your Browser and our Server.

5. Disclosure and transmission of data
5.1. If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this is only done on the basis of a legal permission . e.g. if a transfer of the data to third parties, such as to payment service providers, in accordance with Art. b GDPR is required to fulfil the contract), you have agreed to a legal obligation, or have agreed to do so on the basis of our legitimate interests (e.g. in the use of agents, hosting providers, tax, economic and legal advisers, Customer care, accounting, billing and similar services that enable us to efficiently and effectively fulfil our contractual obligations, administrative tasks and obligations).

5.2. If we commission Third parties to Process Data on The basis of a so-called “Contract of order processing,” this is done on the Basis of Article 28 OF the GDPR.

6. Transfers to third countries
If we process data in a Third Country (i.e. outside the European Union (EU) or the European Economic Area (EEA))) or if this is done in The Context of the use of Third-party Services or Disclosure or transfer of Data to Third parties, This is only if it is done to Fulfil our (before) contractual Obligations, on the Basis of Your Consent, on the basis of a legal Obligation or on the basis of our legitimate Interests. Subject to legal or contractual Permits, we process or leave the Data in a Third Country only in The event of the special Requirements of Article 44 ff. GDPR. This means processing is carried out, for example, on The basis of special Guarantees, such as the OFFICIALLY recognised finding of a data Protection Level corresponding to the EU (E.g. for the US by the “Privacy Shield”) or Compliance with Officially recognised special contractual obligations. Obligations (so-called “Standard Contract Clauses”).

7. Rights of data subjects
7.1. You have the Right to request confirmation as to whether data in question is processed and for Information about this Data, as well as for further Information and Copy of the Data in accordance With Article 15 GDPR.

7.2. You have accordingly. Article 16 OF the GDPR has the Right to require the completion of the Data concerning you or The Correction of the incorrect Data Concerning you.

7.3. In accordance With Article 17 OF the GDPR, you have the Right to request that Data in question be deleted immediately or, alternatively, to request a Restriction of the processing of the Data in accordance With Article 18 OF the GDPR.

7.4. You have the Right to request that the Data you have provided to us be received in Accordance with Article 20 OF the GDPR and to request that it be Transmitted to other Persons responsible.

7.5. They are also well. Article 77 GDPR HAS the Right to lodge a Complaint with the competent Supervisory Authority.

8. Right of withdrawal
You have the Right to give consent. Article 7 (7). 3 GDPR WITH Effect for the Future to be revoked.

9. Right to object
You may object to the future processing of the Data Concerning you at any time in Accordance With Article 21 GDPR. The Objection may be made in particular Against Processing for Direct Advertising purposes.

10. Cookies and right of objection in direct marketing
10.1. “Cookies” are small Files that are stored on Users ‘ computers. Different Information can be stored within The Cookies. A Cookie is primarily used to store the Information about a User (or the Device on which the Cookie is stored) during or after his Visit within an Online Offer. Temporary Cookies, or “session cookies” or “transient cookies,” are referred to as cookies that are deleted after a User leaves an Online Offer and closes their Browser. In such a Cookie, for example, the Contents of a Shopping Basket can be stored in an Online Shop or a login status. Cookies are referred to as “permanent” or “persistent,” which remain stored even after The Browser is closed. For example, the login status can be saved if the Users visit it after several Days. Similarly, such a Cookie can store the Interests of Users used for Range Measurement or Marketing Purposes. Cookies are referred to as “third-party cookies” by providers other than those responsible for running the online offer (otherwise, if they are only their cookies, they are called “first-party cookies”).

10.2. We use temporary and permanent cookies and clarify them as part of our privacy policy.
If Users do not want cookies to be stored on their Computer, they are asked to disable the option In their Browser’s System settings. Saved Cookies can be deleted from the Browser’s System settings. The Exclusion of Cookies can lead to Functional Limitations of this Online offer.

10.3. A general objection to the use of cookies used for the purposes of online marketing can be explained on a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. In Addition, cookies can be stored by Switching them down in the Browser’s Settings. Please note that not all Functions of this Online offer may be available.

11. Deletion of data
11.1. The Data we process will be deleted or restricted in processing in Accordance with Articles 17 and 18 GDPR. Unless expressly stated in the Context Of this Privacy Statement, the Data stored with us will be deleted as soon as it is no longer necessary for its Purpose and no legal Retention obligations stand in the way of Deletion. Unless the Data is deleted because it is necessary for other and legally permissible purposes, its Processing will be restricted. This means that the Data is blocked and not processed for other Purposes. This applies, for example, to Data that must be retained for commercial or tax reasons.

11.2. Germany: According to legal requirements, storage takes place for 6 years in particular in accordance with Section 257 para. 1 HGB (Trading Books, Inventories, Opening balance sheets, Financial statements, trade Letters, booking Receipts, etc.) and for 10 Years in accordance with § 147 (s). 1 AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.

11.3. Austria: According to legal requirements, the storage takes place in particular for 7 J in accordance with Section 132 para. 1 BAO (Accounting Documents, receipt invoices, Accounts, receipts, Business papers, preparation of Revenues and Expenses, etc.), for 22 Years in Connection with Land and for 10 Years for Documents related to electronically Provided services, Telecommunications, broadcasting and Television Services provided to Non-entrepreneurs in EU Member States, for which the Mini-One-Stop Shop (MOSS) is used.

12. Order processing in the online shop and customer account
12.1. We process the Data of our Customers as Part of the Ordering Processes in our Online Shop In order to enable them to Select and order the Selected Products and Services, as well as their Payment and Delivery, or Execution.

12.2. The processed data includes inventory data, communication data, contract data, payment data and the data subjects our customers, interested parties and other business partners. The Processing is carried out for the Purpose of Providing contract services in The context of the Operation of an Online Shop, Billing, Delivery and Customer Service. In Doing So, we use Session cookies for Storing the shopping cart content and permanent Cookies for Storing login status.

12.3. The Processing is based on Article 6 (6). 1 lit. b (Carrying Out ordering) and c (Required Archiving) GDPR. The Information identified as required is necessary to Justify and Fulfil the Contract. We only disclose the Data to Third parties in The Context of Extradition, Payment or legal Permits and Obligations to Legal Advisors and Authorities. The Data will only be processed in Third Countries if this is necessary for The Fulfillment of the Contract (E.g. at the Customer’s request for Delivery or Payment).

12.4. Users can create an Optional user Account By being able to view their Orders in particular. As Part of the Registration process, the required Mandatory information will be communicated to the Users. The User Accounts are not public and cannot be indexed by Search Engines. If Users have terminated their User account, their Data will be deleted with Respect to the User Account, subject to their Retention is valid for commercial or tax reasons. Article 6 (6). 1 lit. c GDPR NECESSARY. Information remains in the Customer Account until it Is Deleted, followed by Archiving in the Event of a legal Obligation. It is incumbent on Users to secure their Data before the End of the contract if they are Terminated.

12.5. As Part of the Registration and re-registrations as well as use of our Online Services, we store the IP address and the Time of the respective User Store. The Storage is based on our legitimate Interests, as well as the User in Terms of protection against Abuse and other unauthorized use. In principle, this Data is not passed on to Third parties unless it is necessary to Pursue our Claims or there is a legal Obligation to do so. Article 6 (6). 1 lit. c GDPR.

12.6. The deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of the retention of the data is checked every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); Information in the customer account remains until its deletion.

13. Business analysis and market research
13.1. In order to operate our business economically, to be able to recognize market trends, customer and user wishes, we analyze the data available to us on business transactions, contracts, enquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 1 lit. f. GDPR, whereby the data subjects include customers, interested parties, business partners, visitors and users of the online offer. The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.g. on their purchase processes. The analyses serve us to increase user-friendliness, optimize our offer and make it operational. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.

13.2. If these analyses or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. In addition, the macroeconomic analyses and general trends are compiled anonymously, if possible.

2. The verification of a customer’s creditworthiness is admissible if otherwise there is a risk of default, i.e. if the goods are delivered without payment being received (i.e. if the customer chooses the purchase on account). On the other hand, there is no risk of default if the customer selects the prepayment option or makes payment via third-party providers, such as Paypal.

It should also be noted that the collection of an automatic credit report is an “automated decision in individual cases” in accordance with Article 22 GDPR, i.e. a legal decision without human participation. This is permissible if the customer has given his consent or this decision is necessary for the conclusion of the contract. Whether the decision is necessary is not yet fully clarified, but is often represented as given, including by the author of this model. However, if you wish to exclude any risk, you should obtain consent.

Consent is also necessary if the credit report is already used to decide whether the “on-invoice” option should be displayed. It could have been that the customer would have opted for the prepayment or Paypal anyway and that the credit check would not have been necessary.

Such consent could be as follows, for example:

I agree that a credit check will be carried out to decide in an automated procedure (Art. 22 GDPR) whether the option of buying is offered on account. Further information on credit checks, the business information agencies and the procedure used as well as the possibilities of objection can be found in our [Link]data protection declaration[/Link].

14. Credit information
14.1. If we make advance payments (e.g. at the time of purchase on account), we reserve the right to provide an identity and credit worth information for the purpose of assessing credit risk on the basis of mathematical-statistical procedures from thereon. specialised service companies (economic information agencies).

14.2. In the context of the credit report, we transmit the following personal data of the customer (name, postal address, date of birth, information about the type of contract, bank details [Please provide further data if necessary]) to the following business information agencies:
[Please specify the information agencies here, e.g.:] SCHUFA-Gesellschaft (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), data protection notice: https://www.schufa.de/de/ueber-uns/daten-scoring/.

14.3. The information received from the economic information agencies on the statistical probability of a default is processed as part of an appropriate discretionary decision on the reasoning, implementation and termination of the Contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit check.

14.4. In accordance with Article 22 GDPR, the decision as to whether we will make advance payments is made solely on the basis of an automated decision in individual cases, which our software makes on the basis of the information provided by the economic information agency.

14.5 If we obtain explicit consent from you, the legal basis for the credit report and the transmission of the customer’s data to the credit reporting agencies is the consent in accordance with the Article 6 (6). 1 lit. a, 7 GDPR. If no consent is obtained, our legitimate interests in the resilience of your payment claim are the legal basis in accordance with the Article 6 (6). 1 lit. f. GDPR.

15. Contacting and customer service
15.1. When Contacting us (via Contact form or E-Mail), the User’s Details are provided to Process the Contact Request and how To Process it. Article 6 (6). 1 lit. b) GDPR.

15.2. Users’ information can be stored in our Customer Relationship Management System (“CRM System”) or similar request organization.

15.3. We will delete the Requests if they are no longer required. We check the necessity every two years; We store requests from customers who have a customer account permanently and refer to the customer account information for deletion. In addition, the statutory archiving obligations apply.

16. Collection of access data and log files
16.1. We raise on the Basis of our legitimate Interests within the Meaning of Article 6 (6). 1 lit. R. GDPR Data about every Access to the Server on which this Service is located (so-called Server log Files). Access data includes Name of the website retrieved, File, Date and Time Of Retrieval, amount Of data transferred, Notification Of successful Retrieval, browser type plus Version, the User’s Operating system, Referrer URL (the previously visited Page), IP address AND the requesting Providers.

16.2. Logfile information is stored for Security Reasons (E.g. to Investigate acts of abuse or Fraud) for a maximum period of seven Days and then deleted. Data that is required for further Retention for Evidentiary purposes are exempt from Deletion pending a final Resolution of the Incident.

17. Online social media presences
17.1. We maintain on the basis of our legitimate interests within the meaning of Art. 1 lit. f. GDPR online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services. When Calling the respective Networks and Platforms, the Terms And conditions and Data Processing Policies of their respective Operators apply.

17.2 Unless otherwise stated in the context of our privacy policy, we process the data of the users insofar as they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us news Send.

17.2. We use Google Analytics to display the Ads placed within Google’S advertising Services and its Partners, only those Users who have also shown an Interest in our Online offering or who have certain Characteristics (e.g. interests in certain Features (E.g. interests in certain Topics or Products determined by the Websites visited) that we submit to Google (so-called “remarketing,” or “Google Analytics Audiences”). With the Help Of the Remarketing Audiences, we also want to ensure that our Ads are in line with the potential interest of Users and do not have a nuisance.

18. Google Analytics
18.1. Based on our legitimate Interests (i.e. Interest in the Analysis, Optimization and economic Operation of our Online offer within The Meaning of Article 6 (1)) Of GDPR), we use Google Analytics, a Web Analytics service of Google LLC (“Google”). Google uses Cookies. The Information generated by the Cookie about Users ‘ Use of the Online offer is Usually transmitted to a Google server in the USA and stored there.

18.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

18.3. Google will use this Information on our Behalf to evaluate the Users ‘ use of our Online offering, to compile reports on the Activities within this Online offering, and to provide further information on the use of this Online offer and the Internet use Related Services to provide us. Pseudonymous user profiles can be created from the Processed Data.

18.4. We only use Google Analytics with IP anonymization enabled. This means that the IP address of Users is being shortened by Google within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

18.5. The IP address transmitted by the User’s Browser will not be merged with other Google data. Users can prevent cookies from being Stored by adjusting their browser software accordingly; Users can also prevent the Collection of data generated by the Cookie and related to its Use of the Online Offer To Google, as well as Google’s processing of that data by Using it by using the browser plugin available under the following Link. Download and install: https://tools.google.com/dlpage/gaoptout?hl=de.

18.6. For more information on google’s data usage, settings and opposition options, please visit Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (“Data usage by Google when you use websites or our Partners’ Apps”), https://policies.google.com/technologies/ads (“Use of Data for Advertising Purposes”), https://adssettings.google.com/authenticated (“Manage Information that Google Uses to Show You Advertisements”).

19. Google Re/Marketing Services
19.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use the marketing and remarketing services (short “Google Marketing Services”) of the Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

19.2. Google is certified under the Privacy Shield Agreement and thus offers a Guarantee to comply with European Data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

19.3. Google Marketing Services allow us to display Ads for and on our Website in a more targeted way, only to present Ads to users that potentially correspond to their Interests. For example, if a User is shown Advertisements for Products for which he has been interested on other Websites, one speaks of “Remarketing.” For these purposes, when we visit our and other websites on which Google marketing services are active, a code from Google is executed directly and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are used in integrated into the website. With their Help, an individual Cookie, i.e. a small File, is stored on the User’s device (comparable Technologies can also be used instead of Cookies). The Cookies can be set by various Domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This File notes which websites the User Visits, which content he is interested in and which Offers he has clicked, as well as technical Information about the Browser and Operating System, referring websites, visit Time and other Information about Use of the Online Offer. Users ‘ IP address is also recorded, and we state in the Context of Google Analytics that the IP address within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area is being reduced, and Only in Exceptional Cases is transferred entirely to a Google Server in the USA and shortened there. The IP address is not merged with the User’s Data within other Google Offerings. Google may also link the above information to such Information from Other Sources. If the User subsequently visits other Websites, the ads tailored to him can be displayed according to his Or she’s interests.

19.4. Users ‘ Data is processed pseudonymously as Part of Google’s marketing services. This means that Google does not store or process the Name or E-mail address of the Users, but processes the relevant Data Cookie-related within pseudonymous user profiles. That is, from Google’s Point of view, the Ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a User has expressly allowed Google to process the Data without this Pseudonymization. The Information collected through users by Google Marketing Services is transmitted to Google and stored on Google’S Servers in the UNITED States.

19.5. Among the Google marketing services we use is the online advertising program “Google AdWords.” In the Case of Google AdWords, each AdWords customer will receive a different “conversion cookie.” Cookies cannot therefore be tracked through AdWords customers ‘ Websites. The Information obtained with The help of the Cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers will learn the Total Number of Users who clicked on their Ad and were directed to a page with a conversion tracking tag. However, you will not receive any information that can be used to identify users personally.

19.6. We may include third-party ads based on Google’s “DoubleClick” marketing service. DoubleClick uses cookies that enable Google and its partner websites to display ads based on visits by users to this website or other websites on the Internet.

19.7. We may include third-party ads based on Google’s “AdSense” marketing service. AdSense uses cookies that allow Google and its partner websites to Place ads based on users ‘ visits to This Website or other Websites on the Internet.

19.8. We can also use the “Google Optimizer” service. Google Optimizer allows us to understand how various changes to a website (e.g. changes in input fields, design, etc.) affect us as part of so-called “A/B testing”. Cookies are stored on users ‘ Devices for these testing purposes. Only pseudonymous data of the users are processed.

19.9. We may also use the Google Tag Manager to integrate and manage Google Analytics and Marketing Services on our website.

19.10. For more information on Google’s use of data for marketing purposes, please visit the overview page: https://policies.google.com/technologies/ads, Google’s privacy policy is available at https://adssettings.google.com/authenticated .

Furthermore, when Using the Facebook pixel, we use the Additional Function of “extended matching” (data such as Telephone numbers, E-mail addresses or Facebook IDs of The Users) to Form target Groups (“Custom Audiences” or “Look Alike Audiences”). Facebook (encrypted). Further information on “extended matching”: https://www.facebook.com/business/help/611774685654668).

We also use the “Custom Audiences from File” procedure of the social network Facebook, Inc. In this Case, the email addresses of newsletter recipients are uploaded to Facebook. The upload process is encrypted. The Upload is for the sole Purpose of determining recipients of our Facebook ads. We want to ensure that the Ads are only shown to Users who have an Interest in our Information and Services.

Opt-out note: Please note that Facebook does not offer an opt-out at the time of creating this pattern and you must implement it yourself. If you do not, you must remove this passage. The implementation can be done e.g. by Javascript (setting the opt-out link) and when loading the page via PHP (which checks whether the opt-out cookies have been set and only loads the Facebook pixel in the case of a negative result). If a user visits the website, it is necessary to check whether the “opt-out” cookie is set. If so, the “Facebook pixel” must not be loaded

20. Facebook, Custom Audiences and Facebook Marketing Services
20.1. Due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is used by Facebook, is Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

20.2. Facebook is certified under the Privacy Shield Agreement and thus offers a Guarantee to comply with European Data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

20.3. With the help of the Facebook pixel, Facebook is able to identify the visitors of our online offer as the target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads we have switched on only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or Products that are determined by the visited websites), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of the users and do not have a nuisance. With the Help of the Facebook pixel, we can also understand the Effectiveness of Facebook ads for statistical and Market Research purposes, in which we see if users have been forwarded to our Website after Clicking on a Facebook ad (so-called ” Conversion “).

20.4. Facebook Processes the Data as Part of Facebook’S Data Use policy. Accordingly, general information on the presentation of Facebook ads, in the data usage policy of Facebook: https://www.facebook.com/policy.php. For specific information and details about the Facebook pixel and how it works, see the Facebook Help section: https://www.facebook.com/business/help/651294705016616.

20.5. You can object to the capture by the Facebook pixel and use your data to display Facebook ads. To set what types of ads you see within Facebook, you can go to the page facebook-set up and follow the settings for usage-based ads: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

20.6. You may also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

21. Facebook Social Plugins
21.1. Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use social plugins (“plugins”) of the social network facebook.com, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text posts) and are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition of “Facebook Social Plugin”. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

21.2. Facebook is certified under the Privacy Shield Agreement and thus offers a Guarantee to comply with European Data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

21.3. When a User calls a Feature of this Online Offering that contains such a Plugin, their Device establishes a direct Connection to Facebook’s Servers. Facebook Transmits the Content of the Plugin directly to the User’s Device and integrates it into the Online Offering. User profiles of users can be created From the Processed Data. We therefore have no Influence on the Amount of Data that Facebook collects with the Help of this Plugin And therefore Informs users according to our Level of knowledge.

21.4. By integrating the Plug-ins, Facebook receives the Information that a User has accessed the corresponding Page of the Online offer. If the User is logged into Facebook, Facebook can assign the Visit to their Facebook account. When Users interact with the Plugins, for Example by clicking on the Like Button or making a Comment, the corresponding Information is transmitted directly from Your Device to Facebook and stored there. If a User is not a Member of Facebook, there is still the Possibility that Facebook will find out and store their IP address. According to Facebook, only an anonymised IP address is stored in Germany.

21.5. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the rights in this regard and setting options for the protection of the privacy of the users can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

21.6. If a User is a Facebook Member and does not want Facebook to collect Data about them through this Online Offer and link it to Their member data stored on Facebook, they must log out of Facebook before Using our Online Offer and Delete Cookies. Further settings and contradictions regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/or the EU side http://www.youronlinechoices.com/. The settings are made on a platform-independent basis, i.e. they are applied to all devices, such as desktop computers or mobile devices.

22. Range analysis with Matomo
22.1. In the context of Matomo’s range analysis, the following data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR): browser type and version of the browser you use, the operating system you are using, your country of origin, the date and time of the server request, the number of visits, your length of stay on the Website and the external links you have operated. The IP address of the users is anonymized before it is stored.

22.2. Matomo uses cookies, which are stored on the user’s computer and which enable an analysis of the use of our online offer by the users. Pseudonymous user profiles can be created from the Processed Data. The cookies have a storage period of one week. The information generated by the cookie about your use of this website is only stored on our server and is not passed on to third parties.

22.3. Users can object to the anonymized data collection by the Matomo program at any time with effect for the future by clicking on the link below. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo no longer collects any session data. However, if users delete their cookies, the opt-out cookie is also deleted and therefore needs to be reactivated by the users.

22.4. [Bitte setzen Sie an dieser Stelle das IFRAME von Matomo mit dem opt-out cookie ein (und schalten die IP-Anonymisierung im Einstellungsbereich ein)].

23. Jetpack (WordPress Stats)
23.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use the plugin Jetpack (here the subfunction “WordPress Stats”), which is a tool for statistical analysis of visitor access and by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107. Jetpack uses so-called “cookies”, text files that are stored on your computer and which enable an analysis of your use of the website.

23.2. Automattic is certified under the Privacy Shield Agreement and thus provides a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active).

23.3. The Information generated by the Cookie about Your Use of this Online offer is stored on a Server in the UNITED States. User profiles can be created From the Processed Data, which are only used for analysis purposes and not for Advertising purposes. For more information, please refer to Automattic’s privacy policy: https://automattic.com/privacy/ and Jetpack Cookies Notes: https://jetpack.com/support/cookies/.

24. etracker
24.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use the analysis service “etracker” of etracker GmbH, Erste Brunnenstraße 1 20459 Hamburg.

24.2. User profiles can be created from the data processed by etracker under a pseudonym. Cookies can be used for this purpose. Cookies allow you to recognize your browser again. The data collected with the etracker technologies will not be used to personally identify visitors to our website without the separately granted consent of the data subject and will not be merged with personal data about the bearer of the pseudonym. Furthermore, the personal data will only be processed for us, i.e. not merged with personal data collected within other online offers.

24.3. You can object to the collection and storage of data at any time with effect for the future. In order to object to the collection and storage of your visitor data for the future, you can obtain an opt-out cookie from etracker at the following link, which will prevent any visitor data from your browser from being collected and stored by etracker in the future. http://www.etracker.de/privacy?et=Account-ID [Bitte setzen Sie an dieser Stelle Ihre Accont-ID ein].

24.4. The opt-out sets an opt-out cookie named “cntcookie” by etracker. Please do not delete this cookie as long as you wish to maintain your objection. For more information, see etracker’s Privacy Policy: http://www.etracker.com/de/datenschutz.html.

Criteo
25.1. We use the services of the provider Criteo GmbH, Gewürzmühlstr, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). 11, 80538 Munich, Germany.

25.2. Criteo’s services allow us to display ads for and on our website in a more targeted manner, in order to present users only with ads that potentially correspond to their interests. For example, if a User is shown Advertisements for Products for which he has been interested on other Websites, one speaks of “Remarketing.” For these purposes, when we visit our and other websites on which Criteo is active, a code of Criteo is executed directly by Criteo and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are used in the website. Involved. With their Help, an individual Cookie, i.e. a small File, is stored on the User’s device (comparable Technologies can also be used instead of Cookies). This File notes which websites the User Visits, which content he is interested in and which Offers he has clicked, as well as technical Information about the Browser and Operating System, referring websites, visit Time and other Information about Use of the Online Offer. The above information may also be linked by Criteo to such information from other sources. If the User subsequently visits other Websites, the ads tailored to him can be displayed according to his Or she’s interests.

25.3. For more information, as well as opportunities for criteo coverage, please refer to Criteo’s Privacy Policy: https://www.criteo.com/de/privacy/.

26. Amazon Partner Program
26.1. Based on our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we are participants in the Amazon EU Partner Program, which was designed to provide a medium for websites to earn advertising expenses by placing advertisements and links to Amazon.de advertising expenses. Amazon uses cookies to track the origin of the orders. Among other things, Amazon can detect that you have clicked the partner link on this website.

26.2. For more information about Amazon’s data usage, please see the Company’s Privacy Policy: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

27. Communication by post, e-mail, fax or telephone
27.1 We use remote communications, such as mail, telephone or e-mail, for business transactions and marketing purposes. We process inventory data, address and contact data as well as contract data of customers, participants, interested parties and communication partners.

27.2 The processing takes place on the basis of Article 6(4) of the 1 lit. a, Article 7 GDPR, Art. 1 lit. f GDPR in connection with legal requirements for commercial communications. The contact is only made with the consent of the contact partners or within the scope of the legal permits and the processed data will be deleted as soon as they are not necessary and otherwise with opposition/revocation or elimination of the authorization bases or statutory archiving obligations.

28th Newsletter
28.1. With the following Notices, we inform You about the Contents of our Newsletter as well as the registration, shipping and statistical Evaluation Procedure as well as Your Rights of opposition. By subscribing to our Newsletter, You agree to the Reception and the Procedures described.

28.2. Content of the Newsletter: We send Newsletters, E-Mails and other electronic Notifications with advertising information (“Newsletter”) only with the Consent of the Recipients or a legal Permission. If its contents are specifically described as Part of a Registration for the Newsletter, they are decisive for the Consent of the users. In addition, our newsletters contain information about our products, offers, promotions and our company.

28.3. Double-Opt-In and Logging: Registration for our Newsletter takes place in a so-called Double-opt-in procedure. I.e. You will receive an email after Signing up asking you to Confirm Your Registration. This Confirmation is necessary so that no one can log in with foreign email addresses. Registrations to the Newsletter are logged in order to be able to prove the Registration process in accordance with the legal Requirements. This includes Storing the Login and Confirmation timing, as well as the IP address. The Changes to your data stored with the Shipping Service Provider are also logged.

28.4. Shipping Service Providers: The newsletters are sent via “MailChimp”, a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus provides a guarantee to comply with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active ).

28.5. Insofar as we use a shipping service provider, the shipping service provider can use this data in a pseudonymous form, i.e. without assignment to a user, for the optimization or improvement of its own services, e.g. for technical optimization of sending and displaying the newsletters or for statistical purposes to determine which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass it on to third parties.

28.6. Registration Credentials: To sign up for the Newsletter, it is sufficient to provide Your email address. As An option, we ask you to provide a Name for personal Contact in the Newsletter.

28.7. Success measurement – The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened, or if we use a mail order service provider from its server. As Part of this Retrieval, technical Information, such as Information about the Browser and Your System, as well as Your IP address and Time Of Retrieval, will be collected first. This Information is used to Improve the Technical Services on the basis of the technical data or the Target groups and their Reading behaviour based on The RaRuforte (which can be determined with The help of the IP address) or The access Times. Statistical Surveys also include determining whether Newsletters will open, when they will open and which Links will be clicked. For technical Reasons, this Information can be assigned to the individual Newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to observe individual users. The Evaluations serve us much more to recognize the Reading Habits of our Users and to adapt our content to them or to send different Content according to the Interests of our Users.

28.8. Germany: The sending of the newsletter and the measurement of success are based on the consent of the recipients in accordance with Article 6 (6). 1 lit. (7) Article 7 GDPR § 7 Abs. 2 No. 3 UWG or on The basis of legal Permission. § 7 () 3 UWG.

28.9. Austria: The sending of the newsletter and the measurement of success are based on the consent of the recipients in accordance with Article 6 (6). 1 lit. a, Art. 7 GDPR i.V.m. 2 TKG or on the basis of the legal permission in accordance with Section 107 para. 2 and 3 TKG.

28.10. The Logging Of the Registration procedure is based on our legitimate Interests. Article 6 (6). 1 lit. f GDPR and serves to prove your consent to receive the newsletter.

28.11. Newsletter recipients can cancel the receipt of our newsletter at any time, i.e. revoke your consents. You will find a link to cancel the newsletter at the end of each newsletter. At the same time, their consents to the success measurement are extinguished. A separate cancellation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled. By unsubscribing from the newsletter, the personal data will be deleted, unless their retention is legally required or justified, in which case their processing is limited to these exceptional purposes only. In particular, we may store the e-mail addresses for up to three years on the basis of our legitimate interests before deleting them for the purpose of sending the newsletter in order to be able to prove a previously given consent. The Processing of this Data is limited to the Purpose of a possible Defense against claims. An individual Deletion Request is possible at any time, provided that the former Existence of consent is confirmed at the same time.

29. Integration of third-party services and content
29.1. Within our Online Offer, we set the content or service Offerings of Third-party Providers to integrate their Content and Services, such as Videos or Fonts (referred to below uniformly as “Content”). This always presupposes that the Third-party providers of this Content perceive the IP address of the Users, since they would not be able to send the Content to their Browser without the IP address. The IP address is therefore required for the Presentation of this Content. We make every effort to use only content whose respective Providers only use the IP address to Deliver the content. Third-party vendors can also use so-called pixel tags (invisible Graphics, also known as “Web Beacons”) for statistical or Marketing Purposes. The “pixel tags” allow Information to be analysed on the Pages of this Website. The pseudonymous information can also be stored in cookies on the user’s device and, among other things, technical information about the browser and operating system, referring websites, visit time as well as further information on the use of our online offer as well as such information from other sources.

29.2. The following presentation provides an overview of third-party providers as well as their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some times already mentioned here, possibilities for objection (so-called opt-out).
– If our customers use the payment services of third parties (e.g. PayPal or instant transfer), the terms and conditions and the data protection notices of the respective third-party providers, which are available within the respective websites or transaction applications, apply. Are.

– External fonts from Google, LLC., https://www.google.com/fonts (“Google Fonts”). The integration of the Google fonts takes place by a server call to Google (usually in the USA). Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.

– Maps of the service “Google Maps” of the third party Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, provided. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Videos of the platform “YouTube” of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Functions of the Google+ service are integrated within our online offer. These features are offered by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged into your Google+ account, you can link the contents of our pages to your Google+ profile by clicking on the Google+ button. This allows Google to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, do not receive any knowledge of the content of the transmitted data as well as their use by Google+. Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.

– Functions of the Instagram service are integrated within our online offer. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, do not receive any knowledge of the content of the transmitted data as well as their use by Instagram. Privacy policy: http://instagram.com/about/legal/privacy/.

– We use social plugins of the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). When you visit a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the pinterest server in the USA. This log data may include your IP address, the address of the websites visited, which also include Pinterest features, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies. Privacy policy: https://about.pinterest.com/de/privacy-policy.

– Within our online offer, functions of the service or the platform Twitter may be integrated (hereinafter referred to as “Twitter”). Twitter is an offer from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The features include the presentation of our posts within Twitter within our online offering, the link to our profile on Twitter, as well as the ability to interact with the posts and features of Twitter, as well as to measure whether Users can access our online offer via the advertisements we run on Twitter (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and thus provides a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

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